Word: craze
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...Harvard-Yale weekend rolled around, though, a group of students opened the doors to a toga party they hoped would put one of Harvard’s least popular Houses on the map. A party in South House, now part of Cabot, held in November 1978 carried the toga craze to its peak on campus, drawing throngs of students—and troupes of police officers—to the southern edge of the Quad for what became the most notorious weekend of the year...
...carb craze hits the soda aisles this month with the arrival of Pepsi Edge and Coca-Cola C2. Both drinks boast about half the carbs, sugar and calories of regular colas while promising a fuller flavor than diet sodas. The balancing act is achieved with a mixture of corn syrup and artificial sweeteners. But how do they stack up to the originals? Both low-carb versions taste surprisingly close to their full-sugar progenitors, but in a head-to-head tasting, C2 seems a little less artificial and has less of an aftertaste than Edge...
...Brown's novel The Da Vinci Code is much more than a mere publishing phenomenon. The controversial theories about Jesus' life woven into its plot have generated enough interest to spawn an information industry of sorts. Here's how some entrepreneurs are cashing in on the global Code craze...
...Hawaii"). These dramas concern, surprisingly, medical investigators, Los Angeles International Airport (airport code LAX) and police in Hawaii. Later in the season we'll see "Revelations," a spooky looking eight-episode "limited series" about the end times that will try to ride the "Left Behind" apocalyptic craze - although in what may be a slightly tone-deaf way. The series focuses on characters who are working feverishly to head off Armageddon, which is a weird way to capitalize on the millennialism that fuels "Left Behind" and "The Passion of the Christ"; for true believers, after all, the end of the world...
Most bakers, a proud, artisanal group, lambaste the anticarb crusade as a much hyped fad akin to the low-fat craze of the '90s. But they're still racing to de-carb themselves faster than the doughboy next door. Hedging their bets may be a smart move, since Americans eat 7% less wheat flour today (137 lbs. annually) than in 1997, according to the U.S. Department of Agriculture. The bread industry's research found that 40% of consumers cut down on bread last year compared with 2002. Not to mention pasta, potatoes and pizza...