Word: craze
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...recent flash mob craze, he said, reflects trends that govern his theory...
Listwin set out to fix the software, adopted a more conservative revenue model and made lucrative deals with such companies as HP, IBM, Lucent, Siemens and Sprint. In Japan, phone giants KDDI and J-Phone fed the craze for multimedia messaging--sending enhanced cell-phone snapshots to your friends--with Openwave software. Openwave's annual revenue has stabilized at $250 million. The stock is back above $2. Multimedia messaging is just starting to take off in the U.S. and Europe, via Sprint and Nokia. Analysts expect Openwave to be fully profitable in 2004. Perhaps then Listwin can afford to celebrate...
...best and freshest fruits and vegetables on their tables--and to capitalize on the organic-food craze--more restaurants are growing their own greens. Renowned chefs like Alice Waters of Chez Panisse in Berkeley, Calif., and Eberhard Mueller in New York City were the forerunners of the restaurateur-farmer trend, inspiring others to follow suit...
Toyota is taking a different approach to the customization craze. Its new line of Gen Y-oriented Scions will hit dealer lots in June with a standard package that lets buyers choose from three wheel-cover designs--or pay $665 to upgrade to ritzier alloy rims. "A lot of people go right out and buy custom wheels," says spokeswoman Ming-Jou Chen. "We want to give them a choice from the factory." A choice, mind you, that is no bigger than...
Next Big Things come and go--remember dry beer, "malternative" beverages and low-cal cream liqueurs?--but the industry has very high hopes for one ongoing craze: from chocolate vodka to tequila-and-lime-spiked rum to sour-raspberry schnapps, flavored spirits are multiplying like empty shot glasses on a 21st birthday. Flavored rums rose from 18% of total rum sales in 1998 to 39% last year. Flavored vodkas are similarly flush. Even Martin Friedland of Jenkintown, Pa., an importer of fine spirits for more than 50 years, won't call flavored liquors a fad; the worst he'll call...