Word: craze
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...partner, Reebok, launched Philadelphia star Allen Iverson's sneaker, the $130 Answer 6, across much of Western Europe. It sold out in six weeks. International markets now account for 30% of Reebok's sales, up from 10% two years ago. Thanks in large part to the Yao-inspired basketball craze in China, Spalding's international sales grew 44% in 2002. And Sprite has joined with players like Nowitzki, Stojakovic and Parker to help peddle the soft drink in their native lands...
...teen adulation, if not radio play, for such racy hits as 1954's Work with Me Annie. In 1958 he wrote and recorded The Twist as the b side of the sappy Teardrops on Your Letter. After Chubby Checker recorded Twist a year later, the song launched a dance craze and became one of rock's seminal hits. "They call Chubby the father of the twist," Ballard said, "but he's just the stepfather. I'm the father...
...through skirts from Japan: fad or fiction? Last month, an Australian newspaper reported that skirts with thongs painted on the derriere are the latest fashion craze to hit the streets of Tokyo. Subsequently, according to major international newspapers, photos of Japanese women supposedly sporting the risqué garments were circulated widely in an e-mail that claimed, “What you see below are skirts made to look as if the panties are visible—they are the current rage in Japan...
...December 1999--about the same time Buffett presciently warned in FORTUNE that stock-market returns were on the verge of a dramatic and long-lasting slowdown--a writer at Barron's stated what many were thinking: "Warren Buffett may be losing his magic touch." As the Internet craze mounted through the '90s, Buffett had become a renowned technophobe. But consider this feat: during the past three grueling bear-market years, Berkshire stock has soared nearly 40%. Those remarkable returns came during a period when hundreds of companies went bankrupt and millions of investors, including honchos like Bernie Ebbers at WorldCom...
...rage during the 1950s and '60s. Originated by artist Dan Robbins, who took his cue from Leonardo da Vinci's practice of assigning numbered sections of his paintings to apprentices, the kits made it easy for the masses to create mountain vistas or the Last Supper. After the craze died down, the kits were left to gather dust on the back shelves of craft stores...