Word: craze
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...maybe Asia's Eurasian craze is driven by the theories of that whitest of white men, economist Adam Smith. As the world gets smaller, we look for a global marketing mien, a one-size-fits-all face that helps us sell Nokia cell phones and Palmolive shampoo across the world. "For any business, you can't think locally anymore," says Paul Lau, general manager at Elite Model Management in Hong Kong, who has built up a stable of Eurasians for his internationally minded clients. "At the very least, you need to think regionally. Ideally, you should think globally." A global...
...many Asian countries?Japan, Malaysia, Thailand?the Eurasian craze coincides with a resurgent nationalism. Those two seemingly contradictory trends are getting along just fine. "Face it, the West is never going to stop influencing Asia," says performance artist Needa. "But at the same time, the East will never cease to influence the West, either." In the 2000 U.S. census, nearly 7 million people identified themselves as multiracial, and 15% of births in California are of mixed heritage. Crouching Tiger, Hidden Dragon, the Oscar-winning kung fu flick, was more popular in Middle America than it was in the Middle Kingdom...
...company hopes the Butt-Ugly Martians' appeal will foster a Pokémon-like craze. It has already lined up 50 licensees, including Hasbro, which is making B.U.M. toys, and the food concern Heinz, set to deliver Butt-Ugly pasta. Videos and figurines are already available; come September, larger action dolls will hit the stores. The strategy is global - the B.U.M.s will be charging into Europe in the autumn. And in June the Martians, who have American accents, will make their TV debut in the all-important U.S. market...
...seal-penis hat craze is over b) Viagra is a more reliable virility drug c) more female seals claim to be suffering from headaches...
...mild reaction against "demonism" and "wise women" in the early Middle Ages developed into the witch "craze" of the 16th and 17th centuries. This development will be examined in Professor Stephen A. Mitchell's Folklore and Mythology 108: "Witchcraft...