Word: craze
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Here the film mocks what was apparently a British craze in the 80's (who knew?) of assuming a character and joining a group of actors playing real people in dramatic situations. But something goes wrong at the corner phone box where Wallace is to receive his instructions, and that's where the wacky comedic antics really begin...
...reports than beta-carotene, a vitamin found in fruits, carrots, spinach and other dark green leafy vegetables. Studies in the 1980s showed that people who consume a lot of beta-carotene-rich foods have a marked decrease in their risk of cancer. Those studies set off a beta-carotene craze and created a huge market for beta-carotene supplements. It wasn't until the late 1980s that researchers from Finland and the U.S. decided to test the proposition that beta-carotene in pill form could protect smokers from cancer. The results were not what they expected. As the researchers reported...
...always suspected that dentists and child psychiatrists were behind the Halloween craze with its manic encouragement of candy-eating and anti-social behavior by kids. Similarly, I believe that the eastern media punditocracy is responsible for the irregularly-timed, odd year elections that we experienced again Tuesday...
...place has a right to take itself seriously, Salem does. Home to the witch craze of 1692 to 1695, it boasts a large number of historical attractions and sites, from the old courthouses of the witch trials to the graveyards where the executed witches were buried...
...shot of serotonin, and they immediately go to sleep. In humans the amino acid L-tryptophan, which is converted to serotonin in the brain, is sometimes used as a sleeping pill. (A bad batch of L-tryptophan killed several people in the late 1980s and effectively killed the craze.) In another experiment, researchers discovered that when they stimulated raphe cells to release extra serotonin not in the brain but in the spinal cord, test subjects experienced pain relief...