Word: craze
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Merchandisers are racing to cash in on what is shaping up as the next pop- culture craze after the Teenage Mutant Ninja Turtles. A Nintendo video-game version of Gladiators is being readied for release this month. Topps is planning to come out with trading cards of the 10 gladiators. Newhall Merchandising Concepts, Inc., is whipping up American Gladiators Juniors vitamins for young gladiator wannabes. And Mattel is introducing a line of toys that includes miniature gladiator action figures and small-scale models of events such as the obstacle course, known as the Eliminator. In Hollywood fevered brains...
...things they like to do, the suggestions they offer are normally uninteresting. More than anything else, Americans like to eat--which is second only to sleeping in its boredom value. A small minority like to exercise, but the jogging fad of the 1980s was quickly displaced by the walking craze (since exerting yourself too much isn't good...
...merger-and-acquisition craze of the past decade also led to imprudent cost cutting. The elimination of relief crews, forced overtime and deferred (meaning neglected) maintenance have resulted in tired workers and worn equipment -- a deadly combination. There are further dangers in industries like oil and petrochemicals, where subcontracting has become a common money- saving move. Barely trained newcomers, many of them aliens with an imperfect grasp of English, are put at the controls of dangerous machinery, with predictable results. In Texas six major explosions at chemical plants and refineries have killed 47 workers in the past five years...
...while there, it looked as if this could be a summer with nary a craze in sight. But not for long. Suddenly this has become the summer of the Velcro paddle and ball...
...idea for the new toy is simple: put stick-to-itself Velcro on a sphere that is roughly the size of a tennis ball. Apply the same stuff to two mitt- size disks that have a strap across the back for a handhold. Presto! A craze known variously as Magic Mitts, Scatch, Katch-a-Roo and Super Grip Ball. On streets, playgrounds and at the beach, players have added their own fancy moves, twisting into pretzel shapes to make behind-the-back catches, or getting a grip on the ball while doing a high-kick. Another trick: strapping a mitt...