Word: craze
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...first three-dimensional-movie craze earned the technology a bad reputation that has lasted for decades. The hundred or so 3-D feature films and short subjects produced between late 1952 and early 1954 rarely rose above the spear-chucking Bwana Devil or the gore-splattered Creature from the Black * Lagoon. But what really killed 3-D in the '50s -- and in subsequent revivals in the '60s, '70s and '80s -- was not so much bad movies as bad 3-D. Even classics like Kiss Me Kate and Hitchcock's Dial M for Murder have effects that when seen...
When they're not hitting the books, most college kids like to hang out. Now some of them are hanging out by hanging on -- to rocks. On a growing number of campuses from Berkeley to Princeton, the latest sport craze is indoor climbing walls, structures of concrete and stone that replicate sheer mountain faces. Fans say that climbing the walls, armed with no special equipment, offers a new high in concentration, exertion (and sheer terror) that leaves jogging and aerobic dance flat-footed...
...could be just another fleeting relaxation craze that attracts the curious and eventually bores them, like the flotation-tank phenomenon of the early 1980s. Not everyone likes the sensations the new stress-reduction machines produce. Complained a visitor to a Japanese salon: "It's like listening to an alarm clock all the time." Nonetheless, in this fast-paced era, professionals may turn on to new ways of combating stress -- especially since the habit will not show up in random drug tests...
...chord in that workaholic society. The mock-martial melody promotes Regain, a caffeine-and-vitamin beverage billed as a pick-me-up for weary workers. Sales of Regain, produced by pharmaceutical giant Sankyo, have jumped sharply since the jingle went on the air last June and became a national craze. The Japanese are dancing to the Regain song at bars and singing it at schools, offices, athletic meets and cultural festivals...
Some branches of the University seem to have taken the fax craze to extremes. The Government Department has not one, but four of the machines. And still the University keeps buying more...