Word: craze
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...current craze stems from studies showing that oats, particularly oat bran, can have a salutary effect on blood levels of total cholesterol and, even better, of the "bad" type of cholesterol known as LDL (low-density lipoprotein). Researchers have found that consuming 1 1/2 to 3 oz. of oat bran daily for six to eight weeks can lower total cholesterol some 20% and LDLs as much as 25%. "It's great stuff," says Dr. James Anderson of the University of Kentucky, who pioneered the study of oat bran in the 1970s. Anderson estimates that up to 85% of Americans with...
...book Trading Places, the flight of budding entrepreneurs from large heavily capitalized corporations is wounding the very U.S. companies that are most capable of competing with the sprawling industrial giants of Japan. Even some leading entrepreneurs, mostly those whose brainchildren are now billion-dollar companies, say the start-up craze has gone too far. Gordon Moore, chairman and co-founder of Intel, the chipmaker based in Santa Clara, Calif. (1987 revenues: $1.9 billion), says "vulture capitalists" have lured away some of his best technicians with offers of seed money to start their own firms...
When America's fitness craze took hold, posh hotels began providing in-house gyms and workout rooms, along with the requisite terry-cloth robes. Now some hoteliers are adding a twist: lending sporting goods and clothes to guests at no extra charge. In several cases, the manufacturers provide the merchandise free in an effort to snare new customers. Boston's Ritz-Carlton offers Rockport walking shoes, Spalding baseball equipment and Canadian Royal skates. The rival Four Seasons Hotel in Boston hands out Reebok shoes. At the RiverPlace Alexis Hotel in Portland, Ore., guests can don Nike jogging suits and shoes...
...through a maze. After 57 years of making pinball machines and, later, video games, the Chicago-based company announced it would sell its arcade-game division to WMS Industries, its major competitor, for $8 million. Video games earned Bally $91 million in 1982, but in 1983 the video craze cooled and profits plummeted to $5.2 million. Bally, which owns four gambling casinos in Nevada and New Jersey, will keep making slot machines and video lottery games, which earned $182 million last year. In the Chicago plant used to make the arcade games, Bally will produce weight-lifting machines and other...
...game business, yesterday's craze is today's closet stuffer. And no company knows that better than Coleco. Its cuddly Cabbage Patch Kids were once every small child's dream, but sales peaked in 1985 and have been falling ever since. In 1986 Coleco made a seemingly shrewd move in buying the company that held the license to the popular Trivial Pursuit game, but soon yuppies began to grow tired of asking one another questions like "Who played the Lone Ranger's faithful Indian companion...