Word: crazed
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Nike is trying to relaunch cross-training and deny the space to Under Armour. (The aerobics craze made Reebok, remember.) The Swoosh blitzed the airwaves with SPARQ ads during the NCAA basketball tournament; MY BETTER IS BETTER THAN YOUR BETTER went the tagline. SPARQs retail for $70 to $90, while Under Armour's shoes are in the $80-to-$100 price range...
...market for comics as collectibles. Comics with “limited-edition” cover art or comics billed as “landmark first issues” were bought up by the armful. People were starting comics shops in airports and malls, just to cash in on the craze. The owners of the Square’s shops derisively remember such “speculators.”Then, the bubble burst. There was a slump in the industry. How did these three stores, all of which have been around for more than 20 years, survive...
...urban art form from the streets of the Bronx and Harlem into an international phenomenon, but Wayne Frost, also known as "Frosty Freeze," had been developing his signature style since the 1970s, later joining the influential Rock Steady Crew. He appeared as the face of the break-dancing craze on the cover of the Village Voice and later performed in the movie Beat Street. An acrobatic, charismatic dancer, Frost created gravity-defying moves that persist today as some of the most challenging and daring in hip-hop, like the "suicide," in which a dancer must land a full flip flat...
During the bike-riding craze of the 1970s, businessman Richard Burke, an avid runner, sensed a market for a high-quality, American-made bike to compete with then dominant Japanese imports. In 1976 in a red barn in Waterloo, Wis., Burke started Trek with five employees. Trek, the bike on which Lance Armstrong rode to his Tour de France victories, is now the country's largest bikemaker. Burke was 73 and died of complications following heart surgery...
...midst of Hollywood’s baby craze, pregnancy has been moving from the red carpet to the silver screen. But the darker side of pregnancy has yet to be discussed. In the recent hit comedy “Knocked-Up,” one character takes baby steps towards addressing this “issue,” going so far as to say the quasi-taboo word “shma-shmor-shmin.” In an effort to open up the abortion debate, at least on campus if not in the hills, Harvard Students for Choice...