Word: crazed
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...late 20s, the "Chameleon Man," as the media called him, the country; America was, after all, one big prosperous, happy-go-lucky speakeasy nation constantly seeking diversions, Zelig--like Lindbergh or the Lindbergh trial--helped satiate their leach-like needs. He toured on freak shows. He spurred a dance craze: the Chameleon rivalled the Charleston in popularity. He triggered a host of songs (Cole Porter once wrote "You're the tops, you're Leonard Zelig--except he couldn't find anything to rhyme with Zelig). Zelig paraphenalia--ashtrays, jewelry, and general knick-knacks--cropped up and sold briskly...
...because I had spent too many years watching Johnny Carson, or because of my pigpen in Weld, I saw only a void when I looked within Ralph Waldo Emerson, had he shown up when I really needed him, would have set me straight by saying. "Do not craze yourself with thinking. Life is not intellectual or critical, but sturdy. Its chief good is for well mixed people who can enjoy what they find without question. We live amid surfaces, and the true art of life is to skate well on them. But exasperated from trying too hard I packed...
...cooking item rather than something exotic." Patrick Terrail, owner of Hollywood's Ma Maison restaurant, had been importing dried mushrooms before he discovered that fresh morels, chanterelles, cepes and other varieties can all be found in the U.S. Says Terrail: "Mushrooms are just beginning to become a craze...
Although Royal Crown discovered the marketing potential of decaffeinated soft drinks, Philip Morris (1982 sales: $11.7 billion) turned caffeine-free soda into a national craze. After acquiring Seven-Up Co. in 1978, the tobacco and beer firm initially had little luck. Ad campaigns proclaiming that "America is turning 7Up!" could not keep the lemon-lime drink from falling behind Dr Pepper in market share. But last year Philip Morris seized on rising public fears about caffeine and proclaimed that 7Up "Never had it. Never will." The company also launched Like, the second decaffeinated cola after Royal Crown. Recalls Seven...
...national survey, conducted for TIME by the polling firm of Yankelovich, Skelly and White, found that 11% of U.S. adults admit having sampled cocaine, and one in four says that "someone close to me has tried it." Cocaine in the early 1980s has become a democratic craze instead of a high-society toot. Indeed, it is like the once exclusive vacation resort that the masses discover after its founding trendies have moved on: today, just as a lot of cosmopolites on both coasts are souring on cocaine, the drug is pushing its roots wider and deeper into America's social...