Word: crazed
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...increasing informality and casualness of U.S. living. Schoolboys started it, in the 19305, with a penchant for the copper-riveted "levis" which San Francisco's famed Levi Strauss began making for gold miners and cowhands back in 1850 (TIME, Feb. 27, 1950). High school girls quickly copied the craze. Spare-time yachtsmen found that salt water gave the deep blue levis a faded look, which became so fashionable that youngsters dumped bleach into the family wash to fade their...
President Lowell announced plans for the erection of a memorial chapel to Harvard's war dead, and the mathematics department released plans for a tutorial set up. Mental telepathy threatened to make math a useless field, however. It was the national craze, and all over the College people boasted of their prowess. But the University, eager to expose a fraud, persuaded several instructors to sign up for seances and thus expose the self-styled spiritualists. The craze ended quickly at Harvard after that...
Three-Dimension, "the four-eyed revolution," had hit the land hard. Quite by accident, as it walked around in a daze of depression, Hollywood had tripped over a firing cord and shot off a telling reply to television. "Third-dementia," the newest entertainment craze, was luring crowds back to the movies in such numbers as Hollywood had not seen since the end of World War II. By the millions they came, to peer through an eye-straining haze of alcohol and iodine (the basic ingredients of the H Polarizer) at a simple optical illusion whose principle was known to Euclid...
...many Americans are sitting down at their pianos that friends are no longer surprised; it is the piano makers who are amazed. They are enjoying their biggest boom in 25 years. Sales last year of 154,000 instruments were still below the booming '20s, when the player-piano craze pushed sales to 300,000. But the figure still represents a lively rise from the low note struck by the industry during the Depression...
...craze swept Hollywood, Variety reported last week that one producer claimed he was going to shoot his next picture in a process "much better even than 3-D." i.e., 4-D. "It means," the moviemaker explained, "that I'm using 3-D and I've got a story, too." The week's two new 3-D movies seemed to concentrate on stereoscopic effects rather than dramatic effectiveness...