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...stick it in the ground and watch it grow. Best of all for Kibwezi, a place that's frequently stricken by drought, scientists believed that the plant thrived on arid land. Convinced they could reap large profits from the plant in the global craze for alternative energy sources, hundreds of farmers turned over acres of their small farms to jatropha. But it didn't take them long to realize what scientists have come to realize in recent months: what was once touted as a miracle plant that needed almost no water has turned out to be anything but that...

Author: /time Magazine | Title: How a Biofuel 'Miracle' Ruined Kenyan Farmers | 10/4/2009 | See Source »

...scheduled for the same night as one of Bliss' beauty pageants. Barrymore does a capable job with these action sequences, although tiny little Page is not the likeliest of derby contenders and the sport has such a cartoon aspect that it seems about as likely to become a national craze as Barrymore's Toronto hair style...

Author: /time Magazine | Title: Whip It: Drew Barrymore, Director and Roller Derby Girl | 10/1/2009 | See Source »

...country will judge Obama’s first-term success based on the fate of health-care reform. Everyone knows it, and the national debate reflects this reality. However, the craze has pushed a second reality into the shadows: that the grand arc of history will evaluate Obama’s success as much based on his administration’s actions to combat climate change as on its health-care reforms...

Author: By A. patrick Behrer | Title: Don't Forget Waxman-Markey | 9/16/2009 | See Source »

Acurio takes heart from the success of Japanese cuisine around the world. He says that 40 years ago, no one imagined that raw fish, seaweed and super-spicy wasabi would be a worldwide craze. But now there are more than 40,000 top-quality sushi bars in the world; last year they generated more than $150 billion, and another $40 billion in related products were sold. That example is warming the hearts of Acurio and his compatriots who have visions of Peruvian restaurants on Main Street, U.S.A., serving up such staples as cuy (the national dish of roasted guinea...

Author: /time Magazine | Title: Peru's Plans for Global (Foodie) Conquest | 9/16/2009 | See Source »

What's most amazing about the texting craze is just how inexpensive it is for mobile carriers to provide this wildly popular service. SMS messages are not only extremely short (maxing out at 160 characters), but they also cleverly exploit today's digital phone networks, leveraging transmission channels between phone and cell tower that were originally designed to coordinate voice calls. "They cost the mobile carriers so little that you could argue that they're free," says Collins...

Author: /time Magazine | Title: Guess What Texting Costs Your Wireless Provider? | 9/10/2009 | See Source »

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