Word: crazed
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...there a greater social purpose behind the recent flash mob craze than releasing steam in these stressful post-Sept. 11 days? In a typical flash mob, scores of individuals convene with the help of instant messages and cell phones to await the often-zany instructions of their unknown leader. A San Francisco flash mob, for instance, was told to play a giant game of duck-duck-goose, and a Harvard Square flash mob flocked to the Harvard Coop this summer to ask for greeting cards for a friend named “Bill.” Since the first flash...
...Before long, surfing was something you did indoors while basking in electroluminescent light. The Web changed the way we did everything--shop, date, invest, check the weather, get porn--and gave us control over the flow of information while compromising our privacy. For a time, an IPO craze minted millionaires--and brought us a very funny sock puppet...
...million today, according to industry sources--so too does the impact they are having on the wilderness. Public-land managers, already short of funds, are struggling to keep up. Modern climbing techniques make it possible to scale rock faces that were previously inaccessible to humans. And the new craze for bouldering, a sub-discipline that focuses on short climbs, 15 ft. to 20 ft. from the ground, is bringing a younger and more unruly generation to the sport...
When it comes to branding, companies are drawn not only to green but to "green." Organic beauty products like Dr. Hauschka's count among their fans Brad Pitt and Julia Roberts. The organic-food craze has even penetrated the junk-food market with products like Tostitos Organic Blue Corn Tortilla Chips...
...make it to the shore this summer, try the next best thing: an indoor water-park resort. To attract families, hotel-based water parks are bubbling up across the U.S. About 45 such parks operate in 14 states, and a dozen more are under construction. The craze began in Wisconsin Dells, Wis., in the mid-'90s. Once a summer hot spot, the Dells (located off I90/94) now attracts winter tourists to its 18 indoor water-park resorts. Opened in 2000, the African-themed Kalahari Resort's indoor park doubled in size last year with such rides as the Botswana Blast...