Word: crazed
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Across the aisle from the usual sugar-laden fare in 7-Eleven sits the latest confection to join the Atkins diet craze, a high-tech chocolate bar called Z-Carb. The Z is short for zero--as in "Zero Carbs, Zero Guilt, Zero Laxative Effect"--but we'll get to that last bit later. A Z-Carb is half the size of a Milky Way and twice as expensive and, if the history of dietary snack substitutes is any guide, ought to taste like a Post-it note, only blander. Not so. This is a no-sugar, no-carbohydrate treat...
Starting from a base in California, the graze craze is spreading across the country. Inspired by tapas, Middle Eastern mezes and East Asian small dishes, chefs are offering diners a greater variety of flavors on a multitude of mini-dishes, usually for less money than traditional-size portions and without a load of calories. Several cookbooks have recently been published that focus on the trend, including Meze: Small Plates to Savor and Share from the Mediterranean Kitchen (Morrow) by Diane Kochilas. The extravagant multi-tiered creations of the NASDAQ-fueled '90s have faded. Now the emphasis is on taste, according...
...know you've hit them at the peak," says Keller. His "four bites and you're out" philosophy was once regarded as eccentric but more recently has won over an increasing number of top-line chefs. This year the Zagat restaurant guide for San Francisco declared, "The graze craze is here to stay...
...orange juice at the convenience store, which contains less pulp in the summer months, to ever so slightly different shades of khaki cargo pants for each season. Some fashionistas sniff that mix-and-match collaboration is simply this year's shinhatsubai. But the trend's champions argue that this craze might have a longer shelf life because it allows both the haute designers and street labels to diversify into each other's audiences...
...shows, and teaching the world to sing songs like Chihuahua - that invade culture in fresh ways. "Every marketer's dream is to transcend marketing and become a cultural phenomenon," says Nastia Orkina, a European marketing manager for Coke. "That's when you're connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway car of commuters who, with a sip of Coke, are possessed by an irrepressible beat. The soundtrack is Chihuahua, a 1950s song remixed for the spot by Swiss...