Word: crazed
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...draw on her reserves of mystery without tapping them out. Other performers have no mystery at all, but that -- at least in the short term -- seems to be no problem. An all- female group called En Vogue looks to have lifted its name from the same putative dance craze from which Madonna borrowed the title of her most recent hit single. They also sing a kind of wax-slick dance music that seems less written than cloned. Nevertheless, they have a No. 5 hit of their own, Hold On, and an album called Born to Sing, currently residing...
BOMBS AWAY. The latest fashion craze among young Japanese is for replicas of the sheepskin-packed flight jackets worn by U.S. pilots who bombed Japan during World War II. According to Master Inc. of Hastings, Minn., which makes the jackets and sells them for $400 to $600 each, the most popular models carry the insignia of the actual squadrons involved in the aerial attacks...
Stars have been used to sell breakfast at least since Olympian Bob Richards promoted Wheaties. But the presweetened concoctions that currently have little palates tingling may leave grownups fumbling for another cup of decaf or a couple of Tums. Hard on the heels of the cartoon craze and hit movie, Teenage Mutant Ninja Turtles Cereal is doing kitchen box office. It consists of tiny, turtle-shaped marshmallow bits mixed with "Ninja Nets," pieces of khaki- colored wheat, which is used in adult cereal as well. The taste: concentrated marzipan...
...beats just about everything for sheer hair-raising excitement. It offers danger, exhilaration, suspense, terror and fast-moving scenery. It is called bungee jumping, and it is the latest sports craze among the young, particularly in California, New Zealand and France. Many American TV viewers were introduced to it last month by a controversial (and now discontinued) Reebok sneaker ad that showed two men leaping from a bridge: in the final scene, one jumper dangles safely from an elastic cord while the other, wearing a different brand of shoes, has tumbled out of them -- presumably to his death...
...modern-day craze had its origins in 1979, when members of Oxford University's Dangerous Sports Club, having read about the land divers, put on tuxedoes and top hats and dropped from the Golden Gate Bridge. Among early devotees were two brothers, John and Peter Kockelman of Palo Alto, Calif., who in 1987 began jumping from bridges over river gorges in the Sierras. Recognizing the sport's commercial potential, they quit their jobs as engineers and in May 1988 opened Bungee Adventures in Palo Alto. Recently the Kockelmans introduced hot-air balloons as jumping platforms. Every week 100 jumpers ranging...