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Named after Vogue magazine, the underground craze now seems posed -- er, ! poised -- to break into the mainstream for its 15 minutes of fame. Fashion designer Thierry Mugler imported two voguers from New York to camp it up on the runway at his recent Paris show, and teens are getting glimpses of vogueing in a music video playing on MTV, singer Taylor Dayne's Tell It to My Heart. The craze has already spread to Chicago. Predicts New York City video producer David Bronstein: "I see a lot of choreographers who could be influenced. I see a big crossover there...

Author: /time Magazine | Title: Living: They're Puttin' On the Vogue | 5/22/1989 | See Source »

Vogueing began in the 1960s in Harlem, where transvestites parodied Seventh Avenue by calling their social clubs houses and holding annual balls that featured the dance style. Voguers from clubs like the House of Dupree practiced their steps in downtown discos, spreading the craze. Myra Christopher, a salesclerk in designer Patricia Field's New York City boutique, helped vogueing flourish after she went to a ball in the winter of 1987. Says she: "Here were these kids getting prizes and trophies for things they get made fun of for in the real world." She persuaded her boss to start...

Author: /time Magazine | Title: Living: They're Puttin' On the Vogue | 5/22/1989 | See Source »

LIVING: A campy craze of fashion-model posing...

Author: /time Magazine | Title: Time Magazine Contents Page Vol. 133 No. 21 MAY 22, 1989 | 5/22/1989 | See Source »

Reynolds recounts that his grandfather was hesitant to cater to the budding cigarette craze in 1911 because he feared that the smoke from the paper wrappers might be harmful. But when scientific tests seemed to prove otherwise, Reynolds made the fateful decision to launch a new brand, Camel...

Author: /time Magazine | Title: Tobacco Road's Dirty Ashtrays | 4/24/1989 | See Source »

...have been sold at 40 cents each. But the real grossing-out has taken place among legions of appalled grownups. Les Crados have even come to the attention of Premier Michel Rocard, who said he was "astounded." The National Institute for Consumers' Affairs has been asked to investigate the craze...

Author: /time Magazine | Title: BUBBLE-GUM CARDS: A Dither over The Dirty Ones | 4/3/1989 | See Source »

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