Word: crazes
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Dates: during 1930-1939
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...Fleischmann's Yeast, Royal Gelatin). Their partnership is radio's longest. Radio's first big variety show made Yale-bred Rudy Vallée (real name: Hubert Pryor Vallée) radio's first big-money performer, began radio's first national song craze (I'm Just a Vagabond Lover), first exploited the radio talents of Edgar Bergen & Charlie McCarthy, Alice Faye, Joe Penner, Frances Langford. Its popularity is still impressive, but not so impressive as that of later rival food merchandisers like Jack Benny (JellO) or Bing Crosby (Kraft Music Hall). Last week...
...year everyone was fascinated by a new craze called crossword puzzles -Jack Dempsey was World's Heavyweight Champion, What Price Glory was playing on Broadway, and Ty Cobb was still in his prime - when Manager Miller Huggins of the New York Yankees, one fine day in June 1925, stepped up to a clumsy, rosy-cheeked rookie his scouts had picked up on the Columbia campus. "Gehrig," he muttered, "you take Wally Pipp's place at first base today." Last week, for the first time since that faraway day, the Yankees started a game without Lou Gehrig...
...Irene Castle bobbed her hair, a million other U. S. women aped her. Vernon Castle enlisted in the Royal Flying Corps in 1916. When he was killed in a crash at Fort Worth, Tex., on Feb. 15, 1918, the Castles' career became a legend, commemorated by a dance craze that is not over...
...indirect consequences of the dance craze launched by the Castles was the Charleston, which broke out in 1925. One of the consequences of the Charleston was a series of Charleston contests which raged in all U. S. cities in 1925 and 1926. These Charleston contests bred Hollywood stars (Joan Crawford, Carole Lombard) as swamps breed mosquitoes. When little Ginger Rogers won a State Charleston contest in Dallas in November 1925, her destiny was settled...
...speed and flash but with taste and drive, listen to Cozy Cole on Callaway's "Ratamacue" (Vocalion) . . . Not swing, but still very funny is the Commodore release of "Private Jives," a parody on Noel Coward's "Private Lives" . . . Word also slips 'round that Vocalion has succumbed to the album craze, turning out a collection of old Fletcher Henderson platters...