Word: crazes
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Dates: during 1950-1959
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...rule; mass production, as known in other industries, is almost unheard of. Competition is cutthroat; some 5,000 companies are locked in the battle to clothe the female form, and hundreds of them fail every year. Many of them are fly-by-nights riding a sudden fashion craze...
...good for prizes that merchants gave away with purchases in the '30s, are back again in a big way. Atlanta's Southern Stamp Co., which has signed 500 merchants for its stamp plan, expects to have 1,500 before long. In the Rocky Mountain states, where the craze started up again two years ago, it has already reached such proportions that one Albuquerque supermarket manager complains that he is now "in the stamp business instead of the grocery business...
...Magic Words. For years some food companies have made salt-and sugar-free products for diabetics and other special dieters. But the reducing craze has become so widespread that more than 80 canners now turn out some 60 different low-calorie foods, ranging from applesauce and peanut butter to French dressing and puddings. About 80% of U.S. supermarkets have added dietetic departments featuring low-calorie foods. Their sales total some $25 million a year, and within a decade, the industry thinks, volume should hit $140 million. Said one Seattle chain-store manager last week: "All you have...
...only a question of time before the 3-D craze spread from the movies to the press. By last week 3-D publishing was being tried everywhere. Viewed without glasses, the 3-D magazines and newspapers all looked like off-register red and green (or red and blue) color printing. Viewed with glasses (usually attached), they gave a cardboard-cutout, black & white third-dimensional effect. Items...
...increasing informality and casualness of U.S. living. Schoolboys started it, in the 19305, with a penchant for the copper-riveted "levis" which San Francisco's famed Levi Strauss began making for gold miners and cowhands back in 1850 (TIME, Feb. 27, 1950). High school girls quickly copied the craze. Spare-time yachtsmen found that salt water gave the deep blue levis a faded look, which became so fashionable that youngsters dumped bleach into the family wash to fade their...