Word: crazes
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Dates: during 1950-1959
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...weeks after Delaplane's demonstration came a startled cable from Ire land to a San Francisco liquor importer: WHAT'S HAPPENING? The answer: Dela plane had touched off a craze for Irish coffee. In San Francisco's Buena Vista bar alone, consumption of Irish whisky leaped from two cases a year to 1,000 cases, an average of 700 Irish coffees a day. Visitors from some 40-odd cities where Delaplane's column runs turned up in droves to sample the magic dew. The consumption of Irish coffee has become so great that exports of Irish...
...city dance halls with alternating bands and little village meeting places with borrowed phonographs were rocking each night with shoulder-shaking, hip-writhing youngsters. Tea parlors, coffee shops and bars dispensed their drinks to a rolling mambo beat, and new dance halls were abuilding to cope with the craze...
Ever since February U.S. youngsters have swooped down on U.S. stores like marauding Indians, snapping up everything in sight that faintly resembles what Davy Crockett wore. To U.S. retailers, there has been no kiddie craze to match it since Hopalong Cassidy clattered into the corral five years ago. Sales of Davy Crockett coonskin caps, blue jeans, cap pistols, lunch boxes and dozens of other items, have already reached an estimated $100 million. Last week the shooting was just starting for the Davy Crockett cash. Walt Disney, starting the fad with his TV series (TIME, Nov. 8), usually wrings every last...
...other wonder fabrics in every color. There are dresses of wispy silk and tough denims, terry-cloth shirts, and shorts in everything from calfskin to velvet. Toreador pants, once worn only by the brave (and beautiful), are as common as pedal-pushers and Levi's. One big 1955 craze: sweater-like cotton knits in everything from beach robes to low-priced cocktail dresses...
...female figure. It was McCardell who first started using blue-jean stitching for design in rough denims (1943), and she was the first with the "riveted look," using work-clothes grippers for fasteners and ornamentation. She introduced the "diaper" bathing suit -and in 1942 she started the craze for ballet slippers. Necessity mothered that invention: unable because of wartime shortages to get the proper shoes for her showroom models, McCardell put them all in fabric Capezio ballet slippers. The fad caught on, and she still suggests designs for many Capezio shoes...