Word: crazes
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Dates: during 1970-1979
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Often spurred by the utilities' own advertising campaigns, Americans are so avid for laborsaving machines that power output now doubles every ten years to meet demand. By the end of the century, some experts say, the nation's electricity requirements may well rise sixfold. Worse, the kilowatt craze poses serious problems not only for power companies but also for nature and human health...
...recordings memorializing past derby winners, complete with poems("I'm born to race/ In my vessels only runs blood to race") and the sounds of their neighs, are selling briskly. Excitement, one of a score of recent books on horse racing, has sold 200,000 copies. Analyzing the craze, Tokyo Psychologist Kazuo Shimada suggests that it satisfies a psychic need in the world's most crowded country. "Merely living here," he says, "breeds friction, tension and frustration. Betting on the horses is a means of alleviating that pressure." As for the crush of the crowds, he adds: "Where...
...long ago, the color-for-emotion craze began. No matter how you felt, there was a color to describe the feeling. Who sang the song that popularized the idea...
...Nemec's Report on the Party and its Guests comes in the aftermath of a Czech film craze, but it's a more difficult work than those we've been used to: unlike the descriptive approaches of a Forman or a Menzel, Report is a highly stylized film, philosophically abstract and frankly allegorical. Nemec's earlier work, such as Diamonds of the Night , lacked these elements, so much of the credit for Report must lie with co-scenarist Ester Krumbachova, who also collaborated with Nemec on The Martyrs of Love and with Vera Chytilova on the brilliant Daisies...
...dance marathon a craze largely unknown to the post-war generation, is one of the saddest cultural artifacts of the Great Depression. These widely publicized exercises in masochism, in which couples would compete to see who could stay on a dance floor the longest (sometimes two and three months), were actually the cruelest of promotional gimmicks. The businessmen who ran them charged admission to the sadistic audiences who watched, solicited business "sponsors" for the couples-and cleaned up in the process. Even the grand prize offered to the winners would be a phony: the marathon's "bills" would suddenly...