Word: crazes
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Dates: during 1970-1979
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Sugarplums, humbug! After covering the pre-Christmas offerings at some of the world's finest auction houses for this week's cover story on the "collectibles" craze, several TIME collectors had visions of something more elaborate dancing in their heads. Their Christmas lists follow...
Even if the landlord abides by the law, 55° or 68° is not exactly the smothering warmth Americans, unlike Europeans, have come to expect. In apartment buildings with fireplaces, urbanites are joining the national craze for wood power. When Chicago's park district had some trees chopped down in Lincoln Park last month, the loggers outran the joggers to haul away the wood before the city could remove...
...wolf was still scrounging around the square with his friends looking for some raw meat, though, and his trustful scent brought him to the frenetic source of his curiosity. PCP was the freshman craze in certain Harvard Yard circles, and lots of it was being eaten. This was the stuff that high school health classes warn you about nowadays, but only three years ago it was an unknown frontier. Animal tranquilizer. The stuff they feed to sick and maimed horses before they are put out of their misery...
...fail to understand why every fad, like the playing of portable radios in public [July 23], must be scrutinized under a microscope to determine how many of a given ethnic group participate and why. "Box toting" is as much a craze as goldfish swallowing and marathon contests. This, as the others, will pass...
...many Americans taking the waters? For a generation of joggers and beansprouters, mineral water is the ultimate health drink: no calories, artificial flavorings, sweeteners or preservatives. "The primary reason for the Perrier craze," believes Charles Welsh, the company's Western U.S. sales director, "is that the American life-style is heading toward natural food and drink." For many people who have grown wary of pollution in their tap water, a bottle of Saratoga or Evian is, pure and simple, just safer than the kitchen faucet...