Word: crazes
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Dates: during 1980-1989
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...strapping six-footer, Bi "got into the weight-lifting craze about two years ago, when it was big." He still pumps iron each morning before breakfast, which he takes at a local restaurant with four colleagues. Eating out is actually cheaper than cooking at home for Bi, since coal is very expensive. Besides, Bi is saving for new eyeglasses. He hates his thick lenses and believes he would not need them if he had grown up in the West. "Until about five years ago, we didn't have electricity," he says. "I read by candlelight till then. My eyes...
When the jogging and fitness craze began in the mid-1970s, athletic-shoe manufacturers were dubbed "Adidas and the Seven Dwarfs." But by the early 1980s, while West Germany's Adidas remained No. 1 outside the U.S., fast- rising Nike dominated the American market. The company was started in 1972 by current chairman Philip Knight, 52, a University of Oregon graduate, and Bill Bowerman, 78, his former track coach, who used a waffle iron to make their first soles. (The now famous Swoosh trademark on the side of the shoes was designed by an art student for $35.) Nike...
Named after Vogue magazine, the underground craze now seems posed -- er, ! poised -- to break into the mainstream for its 15 minutes of fame. Fashion designer Thierry Mugler imported two voguers from New York to camp it up on the runway at his recent Paris show, and teens are getting glimpses of vogueing in a music video playing on MTV, singer Taylor Dayne's Tell It to My Heart. The craze has already spread to Chicago. Predicts New York City video producer David Bronstein: "I see a lot of choreographers who could be influenced. I see a big crossover there...
Vogueing began in the 1960s in Harlem, where transvestites parodied Seventh Avenue by calling their social clubs houses and holding annual balls that featured the dance style. Voguers from clubs like the House of Dupree practiced their steps in downtown discos, spreading the craze. Myra Christopher, a salesclerk in designer Patricia Field's New York City boutique, helped vogueing flourish after she went to a ball in the winter of 1987. Says she: "Here were these kids getting prizes and trophies for things they get made fun of for in the real world." She persuaded her boss to start...
LIVING: A campy craze of fashion-model posing...