Word: crazes
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Dates: during 1980-1989
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First, there is the cult of the body, whose origins extend to the physical fitness craze of the last decade, but since then it has hypertrophied into a multibillion-dollar industry of fad diets and workouts, swank running shoes and high-tech exercise equipment. Who has not known someone whose motto is "no pain, no gain" or someone who scrutinizes their muscles for their tone...
...pastime that the Japanese learned from the English by way of New Zealand, the maze craze shows signs of catching on in the U.S. Since August, thousands of visitors have paid $7 apiece to get lost in the first American Wooz, which stands for Wild and Original Object with Zoom. The $13 million park in Vacaville, Calif., offers two degrees of difficulty. Claustrophobes need not fear, because three escape routes are provided. Price of a franchise: $45,000 plus construction costs...
...current craze stems from studies showing that oats, particularly oat bran, can have a salutary effect on blood levels of total cholesterol and, even better, of the "bad" type of cholesterol known as LDL (low-density lipoprotein). Researchers have found that consuming 1 1/2 to 3 oz. of oat bran daily for six to eight weeks can lower total cholesterol some 20% and LDLs as much as 25%. "It's great stuff," says Dr. James Anderson of the University of Kentucky, who pioneered the study of oat bran in the 1970s. Anderson estimates that up to 85% of Americans with...
...book Trading Places, the flight of budding entrepreneurs from large heavily capitalized corporations is wounding the very U.S. companies that are most capable of competing with the sprawling industrial giants of Japan. Even some leading entrepreneurs, mostly those whose brainchildren are now billion-dollar companies, say the start-up craze has gone too far. Gordon Moore, chairman and co-founder of Intel, the chipmaker based in Santa Clara, Calif. (1987 revenues: $1.9 billion), says "vulture capitalists" have lured away some of his best technicians with offers of seed money to start their own firms...
When America's fitness craze took hold, posh hotels began providing in-house gyms and workout rooms, along with the requisite terry-cloth robes. Now some hoteliers are adding a twist: lending sporting goods and clothes to guests at no extra charge. In several cases, the manufacturers provide the merchandise free in an effort to snare new customers. Boston's Ritz-Carlton offers Rockport walking shoes, Spalding baseball equipment and Canadian Royal skates. The rival Four Seasons Hotel in Boston hands out Reebok shoes. At the RiverPlace Alexis Hotel in Portland, Ore., guests can don Nike jogging suits and shoes...