Word: crazes
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...Sports like BMX are the future of the Games, to the chagrin of some traditionalists. The Olympics are trying to get younger and hipper. Over the past decade, the Winter Olympics have cashed in on the action-sports craze captivating the young demo. With interest sparked by ESPN's surprisingly popular X-Games, snowboarders and freestyle skiers have snatched medals and, more important, ratings points. How mainstream have action sports become? Snowboarder Shaun "The Flying Tomato" White, poster boy of the '06 Torino Games, is now a pitchman for American Express...
...Stephen acknowledges that his problem wouldn't have been as bad a generation ago, when viral buzz didn't play as big a role in the market. But it didn't take Fobis long to realize that the viral Wiimote craze playing out on the Internet threatened to obliterate the Weemote's visibility - and that it would be hard to finger culprits in this kind of uncharted legal territory. "This is not a classic trademark-infringement situation," says Fobis' attorney, Ken Hartmann. "But the stakes still involve the time and effort and money it took to develop a product...
Suddenly I was curious. Who kicked off this "berry" craze? And who perfected...
...remind you of the one in Indiana Jones and the Temple of Doom, but which I'd like to think is a tribute to the roller-coaster ride in the 1953 movie This Is Cinerama (another gimmick process that premiered in the middle of the original, short-lived 3D craze...
...star factories" whose model working conditions impress auditors, while also creating "shadow" factories to meet actual order deadlines. With a minimum of paperwork or safety codes, staffed by migrant workers who often put in 12-hour days seven days a week, these shadow factories are unregulated, but common. The craze for auditing has, paradoxically, led factory owners to create such factories. It also sops up resources that could be channeled toward improving labor conditions. "If factories are getting monitored on average 25 times a year, that's every two weeks you have to check your records and talk to workers...