Word: crazes
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...line of Record Breakers miniature racing cars with a $6 million advertising campaign highlighting their principal selling point: speed. The company says the battery-powered vehicles can go the equivalent of 500 m.p.h. in an adult-size automobile. Record Breakers are imported from Japan, where they are a national craze. While some analysts predict smaller U.S. sales, Mattel, Matchbox and other toy manufacturers are releasing their own superfast cars...
...more like a craze, and one that comes as somewhat of a surprise out on the street. Although couturiers like Yves Saint Laurent have used animal prints for years in subtle and expensive ways, jungle patterns, with their hint of sensual mystery and animal sexuality, have mostly been associated with the showier side of show biz; the imitable Zsa Zsa, for example, recently turned up in a Beverly Hills courtroom wearing a vast spotted-print number. To be sure, it has always been O.K. for mainstream dreamers to be tigresses in private: catty underwear remains a steady seller. Now, after...
...rhythm -- lots of rhythm -- that accounts for the new craze, and a good deal of the beat comes from the state of Bahia. There, in the Brazilian equivalent of the American Deep South, African tribal dances are blended with European sounds to create the insistent samba; the afoxe, associated with the Afro-Roman Catholic Candomble religion; and the chugging, accordion-dominated forro, which blends African rhythms with Portuguese folk music. Says U.S. guitarist Arto Lindsay, co-producer with Peter Scherer of the latest album by an eminent Brazilian performer, Caetano Veloso: "In Bahia and the north you find the purest...
...strapping six-footer, Bi "got into the weight-lifting craze about two years ago, when it was big." He still pumps iron each morning before breakfast, which he takes at a local restaurant with four colleagues. Eating out is actually cheaper than cooking at home for Bi, since coal is very expensive. Besides, Bi is saving for new eyeglasses. He hates his thick lenses and believes he would not need them if he had grown up in the West. "Until about five years ago, we didn't have electricity," he says. "I read by candlelight till then. My eyes...
When the jogging and fitness craze began in the mid-1970s, athletic-shoe manufacturers were dubbed "Adidas and the Seven Dwarfs." But by the early 1980s, while West Germany's Adidas remained No. 1 outside the U.S., fast- rising Nike dominated the American market. The company was started in 1972 by current chairman Philip Knight, 52, a University of Oregon graduate, and Bill Bowerman, 78, his former track coach, who used a waffle iron to make their first soles. (The now famous Swoosh trademark on the side of the shoes was designed by an art student for $35.) Nike...