Word: cream
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Dates: during 1940-1949
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...intellectual gateway to England and Europe, a pump from which ideas-both good & bad-flood out over the world. It is a citadel of opera and art; its 32 legitimate theaters are the heartland of the U.S. stage. Its rich and haughty cosmetic queens determine the type of cream with which millions of women grease their faces before retiring; its beauty salons force them to cut their hair. Its Hattie Carnegies and Nettie Rosensteins dictate fashion; its $2 billion garment industry makes 80% of all U.S. women's dresses...
Tricks & Timing. The program is carefully rehearsed, to the last dab of whipped cream, and Mrs. Lucas usually cooks a sample of everything beforehand, so the audience can see how the dishes ought to look, without waiting for them to cook or jell. On the air, Mrs. Lucas does it all over again, explaining her tricks in a no-monkey-business British accent. Her principal television bugbear is common to every kitchen: how to get everything ready at the right moment. Sometimes she has to gloss over the end of her TV bill of fare in a hurry; again...
When it bought the Biro ball-point patents for $1,600,000 (TIME, Nov. 12, 1945) et seq. Eversharp hoped to capture the pen market. But many another company, notably Reynolds Pen, got there first and skimmed the cream off. When Eversharp did get its pen out, it ran into the same trouble that plagued the other ball-point penmen: the pen did not write well...
Patients were not required to return for a second visit. Some died (of diabetes); others developed the sores of diabetic gangrene. One little boy was told by the kindly old doctors that it would be quite all right for him to eat ice cream again. He went to a birthday party, ate heartily and sank into a diabetic coma...
...love of all that is "sweet, smooth, and outwardly appealing." Bread, which was once the crusty staff of life, is now "half-masticated . . . before reaching the mouth," and caters to the taste which prefers fruit juice to fruit, chopped meat to a cut off the joint, mashed potato, ice cream, and a host of packaged powders which water turns into infinite varieties...