Word: creamed
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Dates: during 2000-2009
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...nuts crave it, vegetarians forswear solemn oaths for it. Dishes featuring bacon regularly get praise, even gratitude, from judges. Indeed, the power of bacon is so great, it can even overcome the do-not-rely-on-the-freezer rule: Richard Blais did well in Season 4 making bacon ice cream. Now, if you'll excuse me, I need to go crumble some into a sundae...
...That first weekend, the business broke even. By June, it was operating in the black. "It's very profitable," says Case, who received her master's degree in architecture from UCLA last year. "It's almost better than architecture." (Read TIME'S 1981 cover story on ice cream...
...suburban sprawl. And in a town where none other than Brad Pitt has made distinctive architecture as necessary as a personal trainer (Pitt interned at Gehry's office in 2004), the truck is regularly hired out for glitzy parties. (This past week, it handed out ice cream sandwiches at a Fox Studios event featuring actress Zooey Deschanel.) The business is doing so well, in fact, that Case regularly hears from unemployed former schoolmates. "People I went to grad school with, they're not working, so they'll call me," she says. "I only pay $10 an hour...
...avant-garde architectural academy (and a friend of Case's from their undergraduate days at UC Berkeley), is working on the truck several days a week for the summer. In her time on the project, she has come to view Coolhaus less as an ice cream truck and more as an architectural installation. "The truck arrives at a destination, and it creates a whole new atmosphere," she explains. "We'll show up in a parking lot, and that leads to a gathering of people in a parking lot - a place they probably wouldn't have gathered before. It brings awareness...
Ultimately, however, a truck's success rests on the quality of its product. At Coolhaus, artisanal ice cream from L.A.'s gourmet comfort-food outpost Milk is pressed between soft, fresh-baked cookies and sold under a variety of architectural names - from Tea-dao Ando (a green-tea ice cream in honor of the Japanese architect who built the Pulitzer museum in St. Louis, Mo.) to Orange Julius Shulman (a blood-orange sorbet named after the famed architectural photographer). The sandwiches are traditional in appearance, though in their structure they blend the bold horizontal lines of Koolhaas' Seattle library with...