Word: creamed
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...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Estée Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Estée Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...
Klein-Becker stumbled on StriVectin's effect on fine facial lines by accident back in 2002, when the company started testing its new stretch-mark cream. Says Klein-Becker's Gay: "There were no directions on the tube. So some of the testers used it on their face and discovered that it smoothed out their skin. It was just dumb luck." Many products throughout the ages, of course, have promised to reverse the aging process. StriVectin's particular solution relies on peptides--strings of amino acids that stimulate enzymes in skin cells to produce more collagen, a protein that restores...
StriVectin certainly isn't the first antiaging cream to spark a frenzy with better-than-the-rest claims. Crème de la Mer, bought by Estée Lauder in 1995, was the first cream to become a cult favorite. Made with sea kelp, La Mer sold for more than $150 for a 2-oz. jar, the first skin-care product to break that price point. Another big push came with the publication of well-known dermatologist Dr. Nicholas Perricone's book, The Wrinkle Cure, in 2000 and the launch of his pricey line of skin-care potions. (Perricone just opened...
...Drug Administration has warned that StriVectin might be reclassified as a drug (which Klein-Becker is seeking to avoid). At the same time, other cosmetics competitors have jumped on the opportunity to compare themselves to Botox. Estée Lauder's Perfectionist is promoted in its ads as the ideal cream "for every woman who says no to Botox"; Avon's Anew Clinical Deep Crease Concentrate jabs at Botox with the line, "look stunning, not stunned" and contains a trademarked compound called Bo-Hylurox, a combination of a plant extract and hyaluronic acid (a jellylike substance found in skin tissue that...
...California is 42nd in the nation in per-pupil education spending. But the Governor wasn't budging, and our conversation drifted into his standard riffs, some of them quite entertaining, about the "dinosaurs" in Sacramento who introduce bills about "plastic surgery for dogs and where you can park ice cream trucks and condom distribution in prisons" but who refuse to negotiate on his proposed reforms. Schwarzenegger is right to be scornful, but there is an obvious deal to be made here-real reform in exchange for new revenues-and it will take a politician who is more than an animatronic...