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Within two hours, they had a deal. Yahoo! would push the show--the second season of The Apprentice--on its home page, show outtakes (repeating "You're fired!" at every opportunity) and even partner to sell ice cream branded to the show. "It was a no-brainer," says Semel. "We will never make shows like The Apprentice, they will never have a [TV] audience as big as Yahoo! Entertainment. It shows the power of combining the two platforms." Unlike many new media promises in recent years, that one worked: Semel got more eyeballs, Burnett got more viewers, and within...

Author: /time Magazine | Title: Yahoo! Goes to Hollywood | 3/14/2005 | See Source »

Parents congregated this weekend at Eliot House Dining Hall for the Annual Junior Parents’ Weekend Ice Cream Bash, giving up quality time with their children for bragging opportunities, whipped cream, and M&M’s—all over 60 gallons of ice cream. Some of the highlights...

Author: By April H.N. Yee, CRIMSON STAFF WRITER | Title: My Child is Smarter than Yours! | 3/10/2005 | See Source »

...08p.m. It’s past closing time, but a few ice-cream diehards remain. A lonely husband and wife sit along the wall, separated by a chair. The wife looks away, and her husband hunches like an eagle, his dark eyebrows and bald forehead scrunched into a neutral frown. Beside them, a small puddle of chocolate sauce and lonely napkins lie on the floor, waiting to be scooped...

Author: By April H.N. Yee, CRIMSON STAFF WRITER | Title: My Child is Smarter than Yours! | 3/10/2005 | See Source »

...majority of students, on the other hand, matched Prince’s penchant for the comic with their own interpretations of numbers from lighter shows such as She Loves Me and Carousel. Karlin sang a particularly effervescent aria on the joys of vanilla ice cream and the tribulations of love, while other performers continually had the audience chuckling over pre-teen melodrama and starry-eyed romance, even as they marveled over performers’ vocal power...

Author: By Laura E. Kolbe, CONTRIBUTING WRITER | Title: OFA Has Faith In Her Lessons | 3/10/2005 | See Source »

Saturday afternoon featured a Class Reception and Ice Cream Bash in the Eliot House dining hall. The Fallen Angels, an all-female a cappella group, treated the crowd to hits like “Turn the Beat Around” while parents crowded around tables loaded with ice cream and toppings...

Author: By Kristin E. Blagg, CONTRIBUTING WRITER | Title: Junior Parents Visit Cambridge for Weekend | 3/7/2005 | See Source »

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