Word: creamer
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...1/2-in. voice-deactivated quartz model ($40). A crisp "Shut up!" silences the alarm for a satisfying four- minute snooze. Caffeine addicts no longer have to wait for room service if they are willing to lug along Melitta's 4-lb. automatic drip machine ($40), complete with filters, creamer and sugar bowl. The Take-along Desk Drawer ($40) fits tiny office supplies in a lightweight nylon case--a mere 5 1/2 in. by 9 in. Contents include a paper punch, scissors, 6-ft. tape measure, screwdriver and a telescoping presentation pointer for meetings...
...keeping with the old motto on its best-known product, "Milk from contented cows," Carnation has grown somewhat complacent in recent years. In more aggressive times it bought the Contadina tomato-products brand and created Friskies pet foods and Coffee-Mate nondairy creamer. But Carnation's last acquisition of any size was the $30 million purchase in 1973 of a company that makes class rings. Since 1980 sales have been flat (1983 revenues: $3.4 billion). Says Dan B. Williams, an analyst with Sutro & Co., a San Francisco investment banking firm: "Some observers think Carnation has been stodgy...
Maidenform has now replaced its ad agency, Creamer Inc., with Wyse Advertising. President Lois Wyse, who has written 30 volumes of love poetry, says her campaign will emphasize "romance rather than blatant sexuality." Maidenform, though, insists that it will continue to display its products in its ads. Says Edward Kantrowitz, vice president for advertising: "The only way you can show our merchandise properly is to put it on models...
...Stacy Creamer...
...Robert Creamer, campaign manager for Finnegan, said he thinks the race is close but sees his candidate coming out on top. He added that his boss had done a "fine job" in his major responsibly to oversee all $7 billion in state expenditures...