Word: creaming
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Dates: during 1960-1969
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Four years ago, the American Den tal Association gave its seal of "recognition" to Procter & Gamble's fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since. Crest doubled its sales within a year, then passed Colgate Dental Cream, the longtime leader, to win the nation's No. 1 selling spot. The side effects of Crest's leap were consider able: a few fringe toothpastes were forced off the market, other brands' advertising budgets soared to keep up with Crest, and almost everybody in the business hurried back to the laboratory...
...stage in Joe's movement toward disaster. Happily, Davis is a great song stylist and impersonator. In each song he assumes a different pose. His delivery has a pulsating energy and clarity of effect. He yearns wistfully in a large, throaty voice for girls "with skin as white as cream." Or, as in 'Colorful," he stands smirking with his hands poised effeminately and spits out in a jazzy, mocking voice, "As the Duchess of Windsor might say, Black is me." The sheer force of Davis's personality hides his and the script's failure to create a complete character...
Bare Subsistence. Kitchens may be clean, but they are also bare. The people still subsist on cabbage and rice, although good harvests have ended the near famine of the early '60s. Sugar and wheat are still rationed, but ice cream and cakes are plentiful and cheap, and the stalls at the central markets are banked high with ornamental heaps of vegetables, meat, tiny eggs and fish. "China has not forgotten how to eat," one tourist was told by his guide. Nor has it forgotten how to cook-for those who can pay for it. The once-great cuisine...
...city turns out candy and caskets, chemicals and containers, animal feed and jet aircraft. Its International Shoe Co. is the nation's biggest shoemaker, Budweiser the biggest brewer. It is the nation's second largest rail center. It served the first hot dog and the first ice-cream cone, was the site of the first balloon race. The corncob pipe was invented there. The first operation to remove a man's lung was performed there...
Spooning ice cream as she sailed, Actress Carol Channing relaxed one day last week in the middle of the Hudson River, ensconced aboard a 38-ft. yacht named Dolly after the Broadway show in which she stars. An idle summer day's cruise? Not at all. Cameras whirred from a nearby boat, making sure to catch the brand of the yacht (Bertram) and of the ice cream (Dolly Madison) as well as Miss Channing's wide-eyed face. Carol Channing was hard at work on a device that is becoming one of the most popular in the advertising...