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According to owner Gus Rancatore, the ice cream and coffee shop is struggling to pay rent and may not be able to survive in the Square...

Author: By Shifra B. Mincer, CRIMSON STAFF WRITER | Title: Familiar Stores Uprooted For Renovations | 9/21/2006 | See Source »

...roommate-bonding night.” Despite spending almost an hour in line for the bumper cars, Oliver A. Horovitz ’08 said, “I wish we had this when I was a freshman because this is about 800 times cooler than the ice cream social.” The student-run College Events Board (CEB), funded by $200,000 from University Hall, planned the carnival—the first in a series of activities, including the Harvard-Yale Pep Rally in the fall and Yardfest in the spring, slated for this year. The CEB this...

Author: By Doris A. Hernandez, CRIMSON STAFF WRITER | Title: Camp Harvard Closes With Cash-Infused Carnival | 9/18/2006 | See Source »

...reach? FMRI studies are expensive. Brammer says a medium-size study could cost from $94,000 to $188,000. Less expensive options can answer some marketing questions, though. For Unilever, Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment for watching TV or spotting brands. But new versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort factor...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...patterns and prime numbers, factorials and probability. (“What’s the likelihood that two people in a class of 25 have the same birthday?” the professor coos while drawing a pretty picture on the board. “Order the same ice cream? Cheat off the same freshman?”) And let us not forget the most nostalgic bit: homework (a.k.a. busywork) assigned after each class. Quantitative Reasoning 48, “Bits,” promises to explain the inner workings of every little electronic gizmo in your house from telephones...

Author: NO WRITER ATTRIBUTED | Title: Quantitative Reasoning | 9/14/2006 | See Source »

...guttiest gut this side of Nickelodeon’s much-missed “GUTS!”, turn to Professor James L. Watson’s awesomely bad survey, “Food and Culture.” It’s Anthro-lite, with whipped cream and a cherry on top. Pro: You talk about food, all the time. Con: No food is actually distributed at lecture, so you leave hungry. (Though sometimes section presentations are spiced up with delicious cookies or chips.) Pro: You touch on some thought-provoking material and receive a fascinating introduction to schools...

Author: NO WRITER ATTRIBUTED | Title: Social Analysis | 9/14/2006 | See Source »

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