Word: creams
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Dates: during 1940-1949
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Moppets at Work. Department stores and merchandising chains pledged no price lifts on present stocks. Organized buyers' strikes threatened in several cities, but failed to develop. But an unorganized one did, in miniature. In Phoenix, Ariz. tricycling vendors boosted their price of ice cream sticks by a penny. Result: moppets refused to buy. By the third day the price was back to a nickel...
...Ottawa's Chateau Laurier, the only living ex-President of the U.S. sat down to a butterless, breadless, sugarless, cream-less, potatoless, meatless dinner. (He ate cold salmon, vegetables, fruit.) Then he rose before a microphone to talk about food. At President Truman's request, Herbert Hoover had travelled 50,000 miles through 38 countries. Few men except the starving themselves knew so much about food-and famine...
...swung past Les MacMitchell, king of U.S. milers. At the end, MacMitchell was 30 yards behind. Strand's time, after his slow start, and on a slow track was 3:54.5 (equivalent to a 4:12 mile). Mission completed, Strand went looking for some shade and some ice cream...
...filled balloons soared overhead and vendors shouted an encouraging "Ice cream bars--Still OPA ceiling," as thousands of Cantabrigians lined Massachusetts Ave, and Garden St. to cheer the marching columns. Highlight of the parade was the appearance of the U.S. Army band. The rest of the procession consisted of military and naval units, veterans organizations, floats, ponderous with symbolism, petite and hippy drum majorettes, and sweating, gaily-uniformed bands...
...Cream. Some of the props for this extravaganza were hard to find. The average pop drinker would get only 30 bottles of his favorite carbonated beverage (as compared to a prewar plenty of 50). Marshmallows were short. So was beer. Buying a fly rod called for more negotiation than ordering a pound of opium. But ice cream production was up; the U.S. would eat 850 million gallons (mostly chocolate and vanilla) as compared to 400 million in 1945. And the briefest, trickiest women's bathing suits yet appeared on window dummies and good-looking girls from coast to coast...