Word: creams
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Dates: during 1970-1979
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...gone to heaven," sighed a portly conventioneer at the New York Hilton's Rhinelander Gallery. He was not, as the conventional wisdom might suggest, fondling a blond or slurping a Scotch. He was excavating a nut-topped jamoca almond fudge, his choice from 32 cholesteroliferous varieties of ice cream dispensed at a 200-ft. bar by Detroit Diesel Allison during the four-day American Trucking Association's convention in October. The ice cream spectacular, with miniskirted waitresses, straw-hatted scoopers and a candy-striped orchestra, was only one of the multitudinous extravaganzas organized for the trucking-industry executives...
...skin by softening, conditioning and lubricating it. Triethanolamine, stearic acid, glyceryl stearate, magnesium aluminum silicate and PEG-75 lanolin oil are emulsifiers that enable the other ingredients to mix and form a smooth lotion. Three of the ingredients are pigments, which give color to the skin when the cream goes on. They are titanium dioxide, iron oxides and talc. There are also three preservatives to lengthen the shelf life of the cream: methylparaben, imidazolidinyl urea and propylparaben. In fact, the most expensive ingredient is propylparaben, which sells for about $3.30 per lb. But a safe assumption is that scarcely...
...Isserlyn Creme formula is finished off with fragrance so that it all smells nice. The largest single ingredient is-guess what-water. Mixing it with the other ingredients makes the cream moist and smooth...
After years of encouraging women to cover their skin with layers of makeup, cosmetics chiefs have begun to place more emphasis on the skin itself. The care of skin, particularly cleaning and lubricating, is the fastest-growing segment of the industry. Companies are replacing the old jar of cold cream with complete product lines to firm crepy necks, nourish the skin and control trouble spots...
While Main Street Ms. America pays $2 for simple moisturizers and cleansers, the more affluent are willing to drop $235 on the complete La Prairie line of five Swiss-made "miracle" creams and lotions that are sold at some department stores. The $70 Treatment Cream contains live cells from sheep placenta, ostensibly to retard aging. Probably the most successful of the full lines is Estée Lauder's Clinique, consisting of seven products concocted with the help of dermatologists and priced from $6.50 to $7.50 each. In many department stores, the Clinique counter resembles a laboratory, where...