Word: creams
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Dates: during 1980-1989
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...unwritten rules that once governed the industry. While there is nothing new about using sex as a sales allure, many of the current ads reveal considerably more skin and make a far racier pitch than ever before. One ad, for example, shows a man clad in little but shaving cream, his eyes closed, one arm tightly embracing a scantily clad woman as she wields the razor. The object being promoted: Swatch watches, a trendy Swiss brand. Sure enough, on second look, each is wearing two of them. The broken taboo: seduction in the bathroom...
...called bouldering, and it's replacing twice-weekly jaunts to Steve's for ice cream as the most popular college tension-reliever...
Richardson-Vicks, which sells such popular products as NyQuil cough syrup and Clearasil acne cream, agreed to sell out to Procter & Gamble for $1.24 billion and thus avoid a bid from Unilever. Revlon, which markets items ranging from Charlie perfume to Tums antacid tablets, eluded Pantry Pride by accepting a buy-out offer of about $1.7 billion from Forstmann Little. If the deals go through, Richardson-Vicks and Revlon will join General Foods (Jell-O, Maxwell House coffee) and Nabisco (Oreo cookies, Ritz crackers) on the list of consumer-goods titans being taken over this year...
First you tear up 250 acres of California ranchland. Then you fill the holes with tons of sewage, cyanide, Nair hair-removal cream, spoiled Coca-Cola syrup, winery dregs, rocket fuel, rat carcasses, nitric acid, paint chips and fish organs. What do you get? A state-of-the-art toxic-waste-treatment facility...
...left the family when his son was a child. When his mother remarried, little Roy assumed his stepfather's surname, Fitzgerald. After that, his boyhood was so normal and wholesome that one of his high school chums was later to recall, "It looked like apple pie and ice cream to me." Roy saw wartime service as a Navy airplane mechanic, then headed west to Hollywood. He had once seen Jon Hall swim across a lagoon in John Ford's South Sea romance The Hurricane, and, as he later told it, said to himself, "I can do that...