Word: creams
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Dates: during 1990-1999
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With this group, Heatherton found logicalresults: dieters tended to eat less ice cream andnon-dieters tended to eat more...
...second experimental group, Heathertonfed each subject what he says was "a rich, huge,sixteen ounce double thick chocolate milkshake,"He then placed the undergraduates in front oflarge amounts of ice cream...
Heatherton's subjects produced the exactopposite results of the first experiment. Dieterswho had eaten the milkshake reasoned that sincethey had already broken their diets, there wasnothing wrong with eating of lots of ice cream,Heatherton says...
...prove that point, Heatherton told subjectsthat they would undergo electric shock afterspending 20 minutes in front of mass quantities ofice cream. Fear of electric shock had no effect,Heaterton found, and eating patterns remainedconsistent with the control group...
They were drinking kahlua and beer, looking atpicture postcards. They were talking about longvan rides and Italian ice cream. The jukebox wasplaying Madonna...