Word: creams
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Dates: during 1990-1999
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...always ask for one of Herrell's popular "smoosh-ins"--regular flavors mixed with dry toppings like Oreo bits or M & M's. They're called smoosh-ins because the employees actually knead the toppings into the ice cream...
Herrell's is owned by Steve Herrell. Herrell founded the original Steve's, but sold out a few years ago. When he decided to get back into the ice cream business, he found that he had also sold the right to use his first name in the name of his new store...
Without Herrell's management, the once-proud Steve's has sunk to the bottom of the barrel. It is the one ice-cream joint in the Square where you likely won't end up. The biggest problem with this pathetic parlor is that they don't even make ice cream look appetizing. That's pretty...
...there, don't go for the mix-ins, because watching Steve's inexperienced workers mush gooey Snickers bars into your vanilla ice cream against the counter will make you sick to your stomach. At Herrell's, watching them make smoosh-ins is like watching artists at work. At Steve's, it's like watching little kids play with their food...
Herrell's nearest competitor for the Cambridge ice cream crown, is Toscanini's Ice Cream, a short walk down Mass Ave toward Central Square. Were Toscanini's a bit closer, it could claim the Bogart Trophy for itself...