Word: creams
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Dates: during 1990-1999
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Just inside the Flynn Theater in Burlington, Vermont, Ben Cohen and Jerry Greenfield stand aside as twentysomethings stream by to find seats at a rare hometown concert by the rock band Phish--a treat the ice-cream magnates have sponsored to raise money to clean up nearby Lake Champlain. A girl recognizes Ben. "Could I, like, make a suggestion?" she asks. "It'd be really great if you could make a marshmallow for us vegetarians...
...have just entered the socially conscious zone, where certain ice-cream lovers expect Ben & Jerry's Homemade not only to clean up the lake but to rid marshmallows of their faint animal by-products too. And, whoa. In this case, anyway, Ben & Jerry's had the answer: it uses a substitute for marshmallow gelatin, which comes from bones. Voila, a loyal customer...
...Maine, a maker of toothpaste and other personal-care products. Ben & Jerry's gives away a stunning 7.5% of its pretax profits and goes to great lengths to buy from minority or disadvantaged suppliers. (The company's earnings fell last year as sales of superpremium ice cream dipped; for the recent first quarter, Ben & Jerry's reported a $1.06 million loss.) Detractors call such contracts posturing and note that Ben & Jerry's has been fighting a lawsuit by a minority supplier that claims to have been dumped. Still, Ben & Jerry's--which sets forth its philosophy in a newly published...
Just four months ago, Governor William Weld signed legislation designating Boston cream pie as the official dessert of Massachusetts. But the state sweet tooth is not yet sated. Any day now, lawmakers may push forward on Senate Bill No. 1716, An Act Designating the Chocolate Chip Cookie as the Official Cookie of the Commonwealth. Then Weld will face the crunch of whether to sign or veto. (He is already on record as supporting the venerable Fig Newton.) Also on the menu: whether to make broccoli the official state vegetable...
According to Herrell's Heather Lewis, "Boston specializes in gourmet ice cream. I don't know of any other city anywhere [that is] like this. People are fanatic about [ice cream] here." It seems I was separated from my home town at birth. Citizens of Boston, I am home...