Word: creation
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Dates: during 1990-1999
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Within that context, Levittown became the anti-Williamsburg: Not a re-creation of some idealized past but a living glimpse of the ticky-tacky future. The social critic Lewis Mumford called it "a low-grade uniform environment from which escape is impossible." Levittown was also tainted at birth by the offhand racism of midcentury America. Though Levittown is racially mixed today, for years Levitt's sales contracts barred resale to African Americans. He once offered to build a separate development for blacks but refused to integrate his white Levitt developments. "We can solve a housing problem...
...struck by Burnett's penchant for employing a range of masculine archetypes. Some were designed to appeal to female consumers. With the Jolly Green Giant, he resurrected a pagan harvest god to monumentalize "the bounty of the good earth"--and to sell peas. Years later, with the creation of the Doughboy, Burnett employed a cuddly endomorph to symbolize the friendly bounce of Pillsbury home-baking products. Aiming at male audiences in the '50s, a time when filter cigarettes were viewed as effeminate, Burnett introduced a tough and silent tattooed cowboy on horseback, "the most masculine type of man," he explained...
...today's standards, Rozelle was vastly undercompensated, given the wealth he created for the NFL's owners. He was a special case: the business giant who didn't lust for financial fortune and overt personal dominance. But if the measure of business success is the creation of new enterprise, then Rozelle was one of the greats. Once, late in his career, after it was clear what he had accomplished, Rozelle was asked by a reporter if he had an ego. Pete Rozelle replied that if you took all the egos in pro sports--the players', the coaches', the owners...
...creation of the name Sony highlights Morita's intuition and determination to communicate globally. He wanted a name recognizable everywhere: creative, Roman letters, short and catchy. Morita and Ibuka pored over dictionaries and found the word sonus, which in Latin means sound. In addition, the word sonny was part of the pop vernacular in America at the time, and they thought it suggested a company made up of young people with abundant energy. The combination of the two formed Sony...
...pushed Coke's overseas profits up to nearly 80% of total earnings, from 65%. This global view was reflected in people too. Goizueta gave real meaning to the word diversity, developing a multinational talent pool. He also became an avid disciple of the idea of economic value creation--a gauge of success that eliminates accounting gimmicks. He used it to create more value in less time than almost anyone else...