Word: creation
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Coursework in Medill's new program is rigorous. For most of the first three academic quarters, students take classes at the school's Chicago campus that emphasize news reporting, content creation and the needs of media consumers. In the final quarter, scholarship recipients team up with students from more traditional journalism backgrounds and develop an application or service that addresses specific problems; Boyer was part of a team that built a prototype to improve readers' experience when posting comments on the Cedar Rapids Gazette's website. In an e-mail, he said of their News Mixer project: "It is, IMHO...
...most popular and ubiquitous video games ever created. It has sold over 125 million copies, been released for nearly every video-game platform of the past two decades and even been played on the side of a skyscraper. Yet creator Alexey Pajitnov almost never saw a ruble for his creation...
...read the game's original packaging). The handheld game system and its variations sold more than 118 million units; Tetris, generally believed to have played a large role in the pioneering portable's success, sold a staggering 35 million units for the Game Boy alone. But despite his creation's record-breaking popularity, Pajitnov continued to receive his normal salary while the Kremlin claimed millions in royalties...
...Pajitnov moved to the U.S. in 1991 and finally began earning money from his creation after the rights reverted back to him in 1996. He and Rogers, who had befriended Pajitnov on his trips to Russia, formed the straightforwardly titled Tetris Company to manage and license the Tetris brand, an entity that now spans more than 50 countries. The company maintains the "Tetris guidelines"-a set of basic standards to which all officially branded games must adhere. These rules stipulate everything from the colors of the blocks to a mandatory inclusion of the game's now famous theme song...
...patent and capitalize on by selling my invention to consumers. But if someone else figures out a way to use my mousetrap to replace his much more expensive washing machine, he's created value as well. We tend to put the emphasis on the first kind of value creation because there are a small number of inventors who earn giant paydays from their mousetraps and thus become celebrities. But there are hundreds of millions of consumers and small businesses that find value in these innovations by figuring out new ways to put them...