Word: creativityâ
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...here's where we come up against another of our cultural myths about creativity???that of the lone genius. Ideas don't magically appear in a genius' head from nowhere. They always build on what came before. And collaboration is key. Look at what others in your field are doing. Brainstorm with people in different fields. Research and anecdotal evidence suggest that distant analogies lead to new ideas?like when a heart surgeon bounces things off an architect or a graphic designer...
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