Word: cred
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Dates: during 2000-2009
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...Clorox can't provide it. "We're doing something that we think is the right thing for the business and society, and we'd love to be doing more of it over time," he says. "But we don't pretend we've converted ourselves." To up Clorox's eco-cred, the products will carry the logo of the Sierra Club (in return for a portion of sales). And to up its distribution, Clorox got Wal-Mart Stores to carry the entire line; so do a "very high percentage" of Clorox's other retailers. Cleaning is a $3.4 billion category, says...
...Many attribute the OAS's newfound effectiveness to its current Secretary General, former Chilean Foreign Minister Jose Miguel Insulza - a moderate socialist and veteran political operative nicknamed El Panzer for his tank-like drive. His 2005 election to a five-year term as OAS chief gained him Latin street cred, because he was the first candidate in the history of the organization elected without U.S. backing. (The U.S. eventually accepted him as Secretary General after dropping its bid to seat a more conservative Mexican nominee.) Insulza gained further credibility as an impartial broker last year when Chavez, widely regarded...
...Internet and Society. “Strategic games like poker really lead into the mathematics of social interactions and economics.” GPSTS, he says, is “an effort to legitimate poker as an educational tool and strategy.” Nesson racked up more street cred by appearing on “The Colbert Report” to talk about his fight to keep online poker legal. “Poker provides a whole strategic language that allows you to talk about strategy with people in a way that they understand,” the passionate...
...large and teetering that it could hide the chorus of middle-aged black women that seems to materialize at the back of her throat whenever she sings. Having once thought herself overweight, Winehouse now keeps her body little-girl tiny and covered with enough tattoos to earn her cred at a medium-security prison. Onstage, she's known to favor poodle skirts. It's an aesthetic that takes some getting used...
Black felines may have to start sharing their supernatural street cred. Scientists in South Korea--whose reputation as a cloning powerhouse took a hit in 2005 after one of its most prominent researchers was shown to have faked data on cloning human stem cells--announced in a peer-reviewed journal that they have cloned genetically modified cats that glow red under certain lights...