Word: cred
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...large and teetering that it could hide the chorus of middle-aged black women that seems to materialize at the back of her throat whenever she sings. Having once thought herself overweight, Winehouse now keeps her body little-girl tiny and covered with enough tattoos to earn her cred at a medium-security prison. Onstage, she's known to favor poodle skirts. It's an aesthetic that takes some getting used...
Black felines may have to start sharing their supernatural street cred. Scientists in South Korea--whose reputation as a cloning powerhouse took a hit in 2005 after one of its most prominent researchers was shown to have faked data on cloning human stem cells--announced in a peer-reviewed journal that they have cloned genetically modified cats that glow red under certain lights...
...Bush is the first president to provide federal funding for this type of research. I can’t help but suspect, however, that the pool of contenders for the title is relatively small. I’m sure Taft or Lincoln would have enjoyed that kind of street cred and mad props, but when it came to the scientific induction of pluripotent stem cells from adult human fibroblasts, I guess they just couldn’t tear themselves away from getting stuck in bathtubs and freeing slaves (respectively) to log enough hours in the lab or scrape together...
...good idea: take a familiar tale—the Santa Claus story—and breathe some life into it by means of talented actors. Cast box office king Vince Vaughn as the protagonist, throw in a little Paul Giamatti, Kathy Bates, and Rachel Weisz to add some Oscar cred, and get Kevin Spacey to play the villain. You’ve gotta get Spacey to play the villain. The man put Gwyneth Paltrow’s head in a box in “Se7en,” so he’s sure to bring some lighthearted evil...
...lack of hard metrics for measuring these things makes it awfully easy for companies to gin up their equations and then brag about their green cred. But even the most cynical p.r. departments know that that's hardly a long-term solution. Climate change is already having a serious financial impact on business. Julie Gorte, a vice president for the mutual fund Pax World, points out that nearly half of the top-100 companies in the S&P 500 reported that their earnings had been affected by Hurricane Katrina--the kind of superstorm scientists believe will become more common...