Word: credited
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Dates: during 1950-1959
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...insight you portrayed in your story on Althea Gibson was very heartwarming. She is a tribute to her race and a great credit not only to tennis but to all American athletes and I believe she will be the "best woman tennis player who ever lived...
...change that affects the discount business the most is the changed customers. People are no longer content with a cluttered loft offering cut-rate appliances and little else. They want liberal credit, free delivery, a repair section, the right to return purchases. They want more goods in the store, e.g., shoes, shirts, suits, dresses, lingerie, towels. They want individual attention, well-mannered clerks...
...more self-service, Korvette's overhead has risen from 7% of sales in 1951 to around 14% (v. an average 33% for department stores). Korvette and other big discounters have the cash reserves they need to grow, but their smaller brothers do not. Traditionally, the discounters' main credit source has been manufacturers' wholesale distributors, who "carried" discounters through periodic slow periods. Even if the discounter failed, the distributor could rationalize his own loss as advertising for the products. The sagging appliance market has tightened that credit source just when shoestring discounters need it most. For small operators...
...sell people on cleanliness, then soap. Morgens set up the company's first inside copy section to get away from flossy ads, keep themes basic; in 1942 was put in charge of all advertising. A vice president since 1948, he gets a big share of the credit for putting over Tide ("Gets clothes cleaner than any soap-any soap"), the first successful all-purpose detergent. Yet Morgens denies he ever authored an original P. & G. idea, claims "everything we do is created, adjusted and tested" by his "team." ¶ Dr. Wilbur G. Malcolm, 55, a bacteriologist turned business executive...
...Pete Rademacher back in the ring with Patterson. This time it took a $250,000 guarantee put up by Pete's employer, an amorphous corporation named Youth Unlimited, Inc. founded in Columbus, Ga., for the avowed purpose of promoting clean-cut professional athletes who will be a credit to sport. For their money, Pete's backers promoted themselves little more than a trip to the Northwest. Their share of the gate was less than half of what they spent, and there are rumors that Patterson's manager, Cus D'Amato, plans on returning part...