Word: credo
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That simple credo serves Google well, having led to numerous hit products, from AdSense to software stars like Google Earth, Maps and Docs...
...attention from the press (beyond brief, isolated incidents like the Rev. Wright dustup). Now, hammered nonstop by both the conservative and mainstream media, Obama has to thicken his skin. Reagan wasn't crazy about the coverage he got either, but he sloughed it off and followed the actor's credo: Never let them see you sweat...
Following its announcement that China-based hackers had targeted the Gmail accounts of Chinese human-rights activists, Google is rethinking its strategy in China, where Internet access is closely circumscribed. The company, whose credo is "Don't be evil," said it will no longer censor results on its Chinese search engine, Google.cn, and may stop operating in the Chinese market altogether...
...that houses the Observer and the Guardian hemorrhaging ?36.8 million ($60.3 million), compared with a loss of ?26.4 million ($43.2 million) a year earlier, on turnover of ?253.6 million ($415.3 million) - the idea of effectively killing the Observer to protect the Guardian arguably chimed with the Scott Trust's credo. (Read "How to Save Your Newspaper...
...they pretend to be adults: soldiers, spacemen, cops and robbers or, for the more precocious, doctors and nurses. The theme is, Be what you want to be. Then when they grow up, go to Hollywood and make movies, they often create characters that are emotional adolescents, infants, kids. The credo of so many action films and comedies is, Be what you used to be or what you still, secretly, are. This tendency could be the film industry's wise acknowledgment that inside every adult is a backward child ruled by fears and cravings. Or it could just be that movie...