Word: credo
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Dates: during 1940-1949
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...Credo. At first sight, 73-year-old Konrad Adenauer does not look like the man for this staggering task. A smalltown lawyer, he became an able mayor of Cologne and an effective figure in the pre-Hitler Catholic Center Party, but he has no experience in national administration. He has often been accused of being provincial, and he makes no secret of the fact that he prefers his native Rhineland to the raw, "uncivilized" Prussians; once he cracked to a Berlin friend: "Why do you go on living in a town where the monkeys still swing from the trees?" With...
...credo, which is also his guide to practical action, is simple...
Bingham quoted President Conant as, saying that "if athletics are good, they are good for everybody," and stated that the President's "credo" was that an athlete should be treated the same as any other student...
Among Bernays' recommendations (which fill a fat notebook): a manual for producers with pooled know-how on the most economical production techniques; standardized financing and accounting; an industry clinic in promotion and advertising; training courses in behavior for box office personnel, ushers, concessionaires and house managers; a credo pledging the theater to fair dealing, courtesy, comfort, efficient operation-with enforcement of ethical practices by the Better Business Bureau. Bernays would also harness women's clubs, youth groups, universities, cultural leaders, etc. into a vast public relations campaign for the theater...
...Continent's striking postwar phenomena. His Christian Democratic Union (C.D.U.), together with its political counterparts in Italy, France, Belgium and The Netherlands, may well prove to be the force to stem the assault of Communism and to bring about Europe's regeneration. He states his political credo simply: "Germany can be reconstructed on a sound basis only if she declares herself wholeheartedly for the Christian world of the West and all it stands for." In her external relations, Adenauer sees Germany as the eastern bulwark of a free Europe; to fit her into her place he favors...