Word: credo
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...needed to stick it in order to give the U.S. women the gold medal in the gymnastics team competition. She didn't even need to vault, as arithmetic turned out, but no matter. Strug did more than win a gold medal. She added another word to the Olympic credo: Citius, altius, fortius, audacius. Faster, higher, stronger, braver...
...Hard numbers are difficult to come by since so much "futurist" work goes on under the guise of economic forecasting or strategic analysis, but corporate America clearly has the religion. The generation of strategic planners who came of age in the '60s and '70s has planted its forward-looking credo so firmly in U.S. boardrooms that it permeates the corporate hierarchy. "People who used to have purely planning titles have been incorporated into other roles," says Sharon Bennett, executive director of the Strategic Leadership Forum, an industry association. If you're in management at a modern company...
...admission, Mark Renton, the enunciator of this caustic credo, is "a bad person." Heroin addict and layabout in the lower depths of Edinburgh, Renton steals from stores, locked cars, old-age pensioners' homes, his own mother's purse--all to support his "sincere and truthful junk habit." He blithely betrays his friends; his schemes help send two mates to jail and another into an early grave. When a baby in his shooting gallery suddenly dies, Renton's only impulse is to shoot up. He also smokes, talks dirty and blasts a dog's butt with BB-gun pellets...
...greatness. In the past year, photographer David Burnett has staked out various events for Olympic hopefuls in order to capture that time, and on these pages, we present his classic pictures, along with quotes from past Olympians. If nothing else, the photos buttress Pierre de Coubertin's century-old credo: "The important thing in the Olympic Games is not to win but to take part, the important thing in life is not the triumph but the struggle...
...duty in the Navy, graduated from college and turned a money-losing doughnut shop into a winner. Today, at 43, he has put together the largest U.S. hospital company, Columbia/HCA Healthcare Corp., which owns 341 hospitals in 38 states and posted revenues of $18 billion last year. Scott's credo is a classic: quality care doesn't have to come at a premium price. But it's the way Scott is accomplishing that goal that is transforming how American hospitals do business. In an industry notorious for waste and inefficiency, Scott aggressively consolidates operations and imposes cost controls. By creating...