Word: creeds
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...there is a golden book, the vade mecum of everything worth keeping by in life, it is the memories of men known. This is the Vagabond's creed. Today his spirit will haunt old McKinlock, and perhaps will gain, as William Butler Yeats himself was the gainer from those afternoons at the stable beside Kelmscott House...
...copywriters should pounce merrily on "humor . . . and the human element in situations and merchandise," he warns that they must not be funny more than 5% of the time. He admits: "I do not think there is anything funny about a Baldwin locomotive." Chief tenet of Adman Collins' advertising creed is honesty. He deplores the blasts of exaggeration which have undermined buyers' minds with skepticism. Now 34. he proposes to strike out for himself as Kenneth Collins, Inc. Graduated by the University of Washington in 1919, he declined a Rhodes scholarship, taught freshman composition at the University of Idaho...
...matter of information, please. In the Sept. 12 issue, p. 47 TIME uses the expression, "England iiber Alles," labeling it a Kipling creed, which should mean, England first, or England above all others...
...more English novel?in the Kipling, sun-never-sets-on-it sense ? than Peking Picnic would be hard to imagine. Authoress Bridge puts her not always tacit low opinion of all foreigners in a sufficiently high light, repeats with religious fervor the Kipling creed of England über alles. Broad-minded if not exactly up-to-date, the judges of the $10,000 Atlantic Monthly Prize unanimously picked Peking Picnic out of 750 manuscripts submitted for the contest...
...Kingly Way." Defiant too was General Nobuyoshi Muto last week as he left Tokyo to take up his duties as Supreme-Military Commander in Manchuria and Ambassador on Special Mission to the puppet state of Manchoukuo. He baldly shouted his militarist creed...