Word: crema
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Dates: during 2000-2009
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Twenty-three years ago, Beppe Severgnini was a small-time writer at a local daily in his hometown, Crema. For most people, it's a town of 33,000 folded away in the hills outside the Milan metropolis. For him, he says, it's "my everything." So when he was tapped for a job at Milan's Il Giornale, a leading national paper, Severgnini humbly [an error occurred while processing this directive] declined. He left journalism altogether to study law - his father's trade. A few months later, he came to his senses. Il Giornale's editor Indro Montanelli took...
...Italians. Barzini paints his people as peddlers of "ruses to defeat boredom and discipline, to forget disgrace and misfortune, to lull man's angst to sleep and comfort him in his solitude." Severgnini uses much finer brushstrokes in his interpretation of Italians' shortcomings, which borders on praise. In Crema, where he's still based, he pauses in his tour to point out the different shades of the cathedral's stonework: "It has taken seven centuries to produce this imperfection, which echoes the equally fascinating imperfection in our heads." But it's not merely a more optimistic spin that sets...
...secret is the product itself: the beans are imported fresh, home-roasted, and either donated to charity or thrown out once they're more than 10 days old. Such quality control keeps customers coming back. "I believe in precision and in doing things wholeheartedly," says S?rensen. Long may his crema reign...
...equipment and marketing that helped turn TCI into such a titan. But he faces a much tougher task on a continent that, despite its efforts at economic union, confronts any newcomer with a thicket of regulatory and cultural barriers. "Malone has been getting an education in Europe," notes Tom Crema, a partner in Compere Associates, the London investment firm that is bidding for some of the same German cable assets that Malone failed to win earlier this year...
...from Harvard. Her thesis film, For Beijing with Love and Squalor, which she shot in China during her time as a student at the Beijing Film Academy, has been shown at several film festivals throughout the US, East Asia, and Europe. She also has made one short film, entitled Crema Roz. Her future plans include pursuing a Ph.D. in film in London and researching a film on Moscow and the end of the Cold...