Word: creme
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Dates: during 1970-1979
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...those chemical names mean. Surely most buyers would be hard put to know after the longest head-scratching what might be the purpose of compounds like triethanolamine and imidazolidinyl urea, which are found in many cosmetics. One of them, for example, is Alexandra de Markoff s Countess Isserlyn Creme; it is a high quality makeup, commonly known as a foundation, that costs $25 for a 2-oz. jar. There are a few makeup creams that cost more and many that cost less. But for many years Alexandra de Markoff, which is a division of Charles of the Ritz, based...
...Isserlyn Creme jar lists 20 ingredients, most of them common chemicals and none of them particularly costly. Six of these ingredients-decyl oleate, lanolin oil, propylene glycol, isostearic acid, acetylated lanolin alcohol and ceteareth-5-are moisturizers and emollients. These relieve dryness and protect the skin by softening, conditioning and lubricating it. Triethanolamine, stearic acid, glyceryl stearate, magnesium aluminum silicate and PEG-75 lanolin oil are emulsifiers that enable the other ingredients to mix and form a smooth lotion. Three of the ingredients are pigments, which give color to the skin when the cream goes on. They are titanium dioxide...
...Isserlyn Creme formula is finished off with fragrance so that it all smells nice. The largest single ingredient is-guess what-water. Mixing it with the other ingredients makes the cream moist and smooth...
...sperm-killing agent, nonoxynal 9, is not unique to The Encare Oval "but is an active ingredient in several other products (Conceptrol, Delfen, Koromex, Ortho-Creme, etc.)." The FDA thus concludes that The Encare Oval should be considered "no more or less effective than the other vaginal contraceptive drugs available." The actual use/failure rate for these products is 20-30 percent, and according to Our Bodies, Ourselves are, thus, best used in conjunction with a condom...
EVEN WHERE the effort has been substantial, the Sun Day campaign is likely to have minimal appeal. Americans are as unprepared for "communal, free" energy as they were for unwed mothers and organic apples. Talk about "soft" energy alternatives conjures up notions of Carvel or Dentu-creme, neither of which seems the likely source of progress and power in this country. Furthermore, Sun Day sponsors and others defined solar energy so as to include "indirect" solar sources, such as manure and windmills, that do even less to lend credence to the idea of a solar "strong America...